New research from Lyst, a fashion search engine, has found that internet searches for sustainable fashion increased by 66% in 2018. For “sustainable denim”, this was 187%.
These increasing search trends show that consumers are becoming more self-aware when it comes to fashion, and are actively seeking out ethical clothing. Searches for “ethical brands” and “organic cotton” also increased in popularity, highlighting how the sustainable fashion movement is sweeping consumer trends.
This comes alongside the resurgent popularity of vintage clothing, with Depop becoming a staple of younger generations today. Lyst also reported a 67% increase in searches for high-end designer vintage items of brands such as Fendi and Dior.
Lyst’s research shows that consumers are making an active choice to become more sustainable in their choice of clothing, a huge boost to the sustainable fashion movement. If these trends continue into 2018, with vintage and ethical clothing sales continuing to rise, the sustainable fashion movement looks to be bigger than ever in 2019.