In one of the most unique turns for sustainable fashion that I’ve encountered since starting this blog, H&M are to bring out a sustainable fashion line made of food waste, including fruit and algae, next week.
H&M have said that their aim is to make food waste technology a global success, by showcasing what fashion items can be produced from this.
The textiles used in the line are known as “eco-textiles“. These are sustainably sourced, and include vegan leather made from pineapple leaves, and shoe soles made from algae. All materials are readily available and are considered waste by-products, making their use in fashion incredibly environmentally beneficial.
This particular line is the latest in H&M’s “Conscious Exclusive” line, following its traditional focus on sustainability. As the ninth edition to the line, this particular use of fabrics highlights the growing issue of waste recycling in the fashion industry, and a wider attempt to mitigate the harmful environmental effects of fast fashion. Emily Scarlett, Head of Communications for H&M, described the line as helping to provide “more environmentally friendly choices available to a larger group of people, [and] help lift these materials to scale and create demand for further innovation”.
It is also worth noting that H&M have a worldwide garment recycling programme in its stores, where customers can donate any barely-worn or new item from any brand to their recycling boxes to receive 15% off purchases.
Read more here: https://inhabitat.com/hm-releases-sustainable-fashion-line-made-from-fruit-and-algae/