THE STORY

An Introduction To Our Sustainability Tracker

Dear Reader,

At LSE Fashion Society, we are strongly orientated towards sustainable fashion. We believe that it is necessary for the fashion industry to adapt its attitudes and practices to cultivating a thriving planet with minimal environmental damage. In March 2019, we intend to hold a 100% sustainable fashion show; all designers featured in the show will produce fully sustainable lines, with the wider show aimed at displaying the necessity of sustainable fashion in society today. To complement this, the Society’s Fashion Journalism Team will produce a weekly report on any developments on sustainable fashion occurring in the wider fashion industry. This will be known as our “sustainability tracker” and will follow the journey of the fashion industry in adapting to more sustainable practices.

To make as much impact as we can, we need to follow the developments of the industry to ensure that we can shape our show in the best way possible.

Moreover, sustainability is a popular topic that people want to hear about. McKinsey’s 2018 State of Fashion found that 66% of millennials were willing to spend more on brands that are sustainable. Mintel’s trend analysis corroborated this in finding that 44% of consumers aged 17-26 wanted to see more eco-friendly fabrics used in clothing. Sustainability is a desire as well as a necessity – and as it is a key desire of the university student demographic.

How are you clothes made?

Click on the [+] plus signs to reveal a shocking truth!

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Cool Design

Might look cool, but it took 5L of water to produce this shirt!

Amazing Style

Style isn’t everything if a baby calf had to die.

Sharp Edges

Might be sharp, but do you know how old the children are who made this?

Ultra Durable

Reinforced with non-recyclables and toxic chemicals that harm the earth!

Why are we doing this?

Sustainable fashion is fast becoming a necessity, not a choice.Forbes reported that the clothing industry is responsible for 10% of all carbon emissions globally. The fashion industry also produces 20% of global industrial wastewater.

How are we doing this?

With 12.8 million clothing items being discarded in 2017 alone, with dire environmental consequences including plastic microfibres from polyester fabrics and artificial suede entering ocean ecosystems, sustainable fashion needs to be promoted as an alternative to environmental-degrading fast fashion.

What are the facts?

We also want to consistently inform ourselves on trends in the fashion industry relating to the theme of our show. Our fashion show will be titled “Terre Rouge: It Starts With I”. It will go beyond a simple fashion show – we aim for it to become a political statement that will send waves throughout the industry.

How can you get involved?

 

Anyone who would like to be involved in updating the sustainability tracker and writing its weekly reports or would like to contribute a development to be featured, should email s.kiayani@lse.ac.uk. We’re very keen for our members to be involved with the tracker, whether that’s to suggest developments to analyse, stay informed on the industry, or simply keep up to date reading about contemporary developments on sustainable fashion.

Sarina Kiayani
Vice President of LSESU Fashion Society

Special thanks to our Fashion Show March Team for providing research used in this article.

Sustainable fashion is a movement that the LSESU Fashion Society prides itself in helping to evolve and advocate, and we hope as many of you as possible will join us in helping to do this.

LSESU Fashion Society

LSESU Fashion Society

The LSESU Fashion Society is the only fashion related society on campus at LSE. Our events this year are focused around the term ‘sustainability’, whether that is one’s mental health, our consumption patterns or our understanding of the fashion industry contributes greatly to climate change.

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