This week in sustainable fashion: could Paris really become the sustainable fashion capital of the world?
Already widely regarded as the fashion capital of the world, the City of Paris’ announcement to become the sustainable fashion capital of the world by 2024 still took me by surprise.
For a city to so readily commit to a sustainability agenda gives widespread hope for the industry as a whole. If the deemed “fashion capital of the world” has declared its intention to become sustainable, why shouldn’t other cities follow suit?
Paris’ announcement will put other western cities to shame. With Paris Fashion Week planned to undertake major sustainability measures, London and New York will be expected to follow suit, and judged accordingly. Paris’ pledges to become sustainable in improving the sources and traceability of clothes also highlights a conscious movement towards being aware of where your clothing comes from – which would need a city-wise marketing campaign.
Jalouse Editor-in-Chief, Isabelle Lafort, attended the announcement on Monday at the Institut Français de la Mode. Her statement that sustainability was never high on the agenda 20 years ago sought to highlight how far both governments and the fashion industry have come towards sustainability. Referencing the ecological issues stemming from the fashion industry, along with the lobbying of younger consumers, Lafort spoke of a dialogue needing to be opened between fashion and sustainability. By involving the office of the Mayor of Paris, the world’s fashion capital is setting an example to cities everywhere to change their practices. Sadiq Khan, listen up – London needs to be next.