MEET YOUR PRESIDENT

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ELOISE BOND

I personally perceive art and fashion as a means of foreshadowing and fusing with the social sciences. The fashion industry as we know it is continuously pushing social and cultural boundaries further. This aligns with what we do here at the LSE, whereby we are currently learning about breaking boundaries through our work. In a sense, coming to the LSE gives us the opportunity to explore the academic side of what the creative world is trying to tap into: interpretations of cultures and societies. We can all see that the LSE has a student body filled with creative individuals and last year the committee has already made it possible for LSE to become a creative hub and allow the fashion industry to understand how students of the LSE are legitimising fashion, placing us finally on the creative map. This will become evident at the October 2018 Fashion Show, titled: 199Z; Diversity Redefined.

I think it is interesting to contemplate to what extent fashion within society is used as a way to self-identity, I question how people in prison feel wearing all the same suits of all the same colour. Marginalised by society, they are segregated through the use of confinement as well as their attire. Codes of dress are apparent all through society, culture and religion and it is interesting to look into how the new wave, Gen Z are adapting their individuality to fashion by means of breaking through, past old traditions, in order to revamp their interpretations of culture and society today.

Some might agree that we are constantly acting within our lives and fashion is a way of putting on a mask as well as conveying our personality upfront. Whatever it is you choose to portray to the outside world first hand within the intricacy of your personality and emotions. In a sense, one could go so far as to argue that it misrepresents the diversity within the plethora of emotions and personalities that we develop over time. It cuts it down a lot and through prejudice we judge people by what we first see and our interpretation of that. If I was feeling powerful and strong, I could portray that by wearing chains. But what do the chains really represent? Isn’t their representation solely based on the history of association? Fashion therefore, can be seen as constantly reinvigorating history to bring about new change in our society. So when we create social change through fashion, we are in a sense trying to change people’s prejudice based on archetypes. So what is the significance of a particular style?

I feel that at the moment fashion is stagnant. You see the same styles everywhere, whether that be Street or High Fashion, Minimalism or Bohemian — all of it seems to be going back to the last century: 70’s baba-cool and 90s glamour. Inspiration is dwindling. What’s next? Let’s talk about newness. In sex there is never anything new, yet it’s never been redundant so how can we make fashion as intriguing and mysterious as sex?

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